Pin & Tumbler
OBJECTIVE
Pin & Tumbler was born of the idea that Allegion engineers work better when given the freedom to be creative. Pioneering an innovation studio within the organization was meant to give their teams a space to be uninhibited and make things for the sake of making things. Allegion developed a make-shift identity for the studio, but they needed help elevating it to go to market.
SOLUTION
A four-day design sprint to develop four distinct brand identity concepts with market differentiators and thoughtful visuals.
MY ROLE
As a designer, I was responsible for building on Allegion's existing identity design for Pin & Tumbler to elevateit to meet the standard of the other three net-new concepts presented at the conclusion of the design sprint.
