Brushly by Oral-B
OBJECTIVE
Three-day High Alpha Innovation sprint, in partnership with Procter & Gamble’s Oral-B, examining practical dental wellness solutions for employers without dental insurance offerings. Sprint teams conducted interviews and research to identify ideal customer needs and develop solutions to fill industry gaps. To conclude the sprint, teams presented their solutions to a panel of Oral-B executives for review.
SOLUTION
An employer-funded, subscription-based, at-home dental wellness kit with app-guided habit coaching and member reward incentives.
MY ROLE
As a sprint designer, I reviewed research outcomes with strategists to create custom branding, built the final executive pitch deck, and collaborated with product designers to ensure the brand was implemented successfully in the app UI.
