Frontgate’s Flower Shop
OBJECTIVE
Increase awareness of Frontgate’s faux floral selection to drive revenue through social media channels.
SOLUTION
A weekly social media campaign, launching every Friday for five weeks, to teach customers how to mix and match Frontgate’s faux stems to create beautiful, lasting floral arrangements for their own homes. Developed in partnership with local Cincinnati flower shop owner Mindy Francis Staton of Two Little Buds, who provided her space and expert floral design expertise.
MY ROLE
As a co-art director for this campaign,I worked with digital merchants and social media managers to develop a posting cadence. While on set, in collaboration with another art director, I guided the overall styling of the flower shop and directed photography throughout the shoot.
