Slack Sales Elevate
OBJECTIVE
When Salesforce acquired Slack in 2021, they saw an opportunity to create a more functional way to streamline business processes by connecting their existing cloud products with the Slack interface that so many of their customers already used. Beginning with the Sales Cloud, product managers wanted to concisely demonstrate the benefits of combining sales and communication platforms with Slack Sales Elevate.
SOLUTION
A two-and-a-half-minute video with a visual marriage of both the Salesforce and Slack brands and informative product demonstrations to help viewers easily understand the tool’s latest features.
MY ROLE
As a senior designer, I was responsible for designing storyboards to accompany an existing script, selecting music, and providing art direction to voice-over talent and animators who brought the final product to life.
